Embarking on a 100-kilometer journey over 6 days at an altitude of 3,700 meters in the Andes, tackling the Salar de Uyuni, Bolivia's largest salt desert—this was the challenge set by Loury Lag for the first adventure alongside his daughters, Elie and Pita, aged 7 and 9. Accompanied by Fursac for this experience, they were equipped with bespoke pieces specifically designed for the expedition, along with some clothing from the latest collection. Despite the negative temperatures at night, the altitude, and the intense reflection of the sun on the Salar marking their journey, what remains most vivid is the strength of the bond between father and daughters, marking both their memories and ours.
To all dads, adventurers or not, in suits or t-shirts: Happy Father's Day!